By creating ads, social media campaigns, and print marketing campaigns, you can draw potential clients to your website. But if your content isn’t up to par, you’ll have trouble ranking, keeping the attention of your leads, or even being seen at all.
At Cross Country Creative, we create unique, engaging content that integrates search engine optimization (SEO) techniques to encourage organic traffic to your website and bring in leads from paid sources. Here’s just a sampling of what we bring to the table through our content creation services.
Writing legal web content that engages and converts requires advanced SEO writing skills and an in-depth understanding of law firm content creation. Our team knows how to manage tricky or sensitive legal topics, what to avoid when mentioning law firm services, and how to emphasize the features that make you different from your competitors.
There’s nothing worse than trying to optimize your website–especially when you’re trying to inform your current and potential clients about urgent legal information–only to be forced to wait weeks for quality content. We act quickly to make changes to your website as you need them.
Many law firms use generic legal copy because they lack the assistance of a skilled marketing team that knows how to differentiate their content from their competitors. It’s not uncommon to see much of the same language from one law firm website to another, but it’s our goal to make you the exception by writing clear, personalized copy that emphasizes your voice and vision.
It’s obvious when a law firm catered its content to keywords and search terms instead of appealing to its readers. SEO is critical, but so is incorporating it in a natural way that still allows you to connect with your clients. We prioritize focused writing that gives clients the information they need instead of causing confusion through wordiness and off-topic tangents.
We create content exclusively for law firms, so we’ve developed our skills based on our knowledge of your industry. Contact us today at (888) 568-3536 to get started on your customized legal content creation plan.