Only 25% of Google users go to the second search engine results page (SERP), so appearing on the first SERP for common search terms in your market can significantly impact the growth and success of your law firm.
At Cross Country Creative, we take a focused approach to SEO that draws in clients who live where you work. We create local strategies that appeal to people in your area instead of wasting your time and money on large-scale campaigns that don’t yield results.
Throughout our years of experience in law firm marketing, we’ve seen how inefficient these generic marketing plans are. Large marketing firms might not have the time to dedicate to getting you the results you need, but we do. We only develop SEO strategies after determining your marketing goals, and we make them the focal point of each campaign. Here are some ways we make that happen.
We believe the primary difference between Cross Country Creative and other law firm marketing agencies is our commitment to exclusivity. As a boutique firm, we have a small agency, but that doesn’t mean we provide small services. We take on one client from each market within a single location. So, if you’re a personal injury lawyer in Atlanta, you’re the only personal injury lawyer in Atlanta we work with.
This allows us to give you comprehensive law firm marketing services with a genuine focus on helping you succeed. We’re not working behind the scenes to help your competitors rank. Not only is it impersonal, but it also affects the quality and productivity of our work. And when our work suffers, so do your results. By offering exclusivity, we can avoid that dilemma completely and dedicate our time and efforts to your law firm’s success.
This approach has allowed us to form lasting business relationships with our clients, some of which we’ve nurtured for more than ten years. Our exclusive partnerships are mutually beneficial. When our clients thrive, we thrive. And our commitment to doing business together is what enables our clients to experience continued growth, month after month.
So what if we already have a client in your market and in your location? We’ll refer you to a trusted law firm marketing agency that can help you reach your goals.
We tackle SEO for law firms in even the most competitive markets in the country by concentrating on local strategies that put your law firm on the map and increase your visibility to potential clients in your area. A local presence online is important because it drives clients who search for lawyers in your market to your law firm instead of forcing you to compete with national law firms.
But a local presence isn’t all that matters. We supplement your local listings by integrating traditional SEO techniques that help you gain the attention of clients who need you now. We know how time-sensitive legal matters are, and we optimize your site to make it fast, relevant, and visible.
We also manage your online reputation, like your reviews on Google, Yelp, and social media. Most people who post reviews are either extremely happy or very disappointed. We’ll communicate with users who rate their experiences with you and help you resolve issues that may affect your overall ratings. This can help you maintain a positive presence that shows your clients what you can offer them and allows them to evaluate your services without bias to make an informed decision.
SEO is all about organic rankings. Paid advertising has its place in the law firm marketing world, but it’s important to use those services as a platform for boosting traditional rankings, not as the only method for gaining new business.
Organic rankings are those that occur at no cost. You don’t pay for them; you earn them. Or rather, we earn them for you. It takes a combination of SEO techniques like quality content, website optimization, and backlinking to rank organically on the first SERP. The more common the keywords, the more challenging that task can be.
We have years of experience using traditional SEO methods to improve law firm rankings, even for common keywords with saturated markets. And once we get you there, we make sure to keep you there.
We think we’re pretty good at what we do, but we can’t do it alone. No one knows your law firm like you do. We don’t know your vision, your voice, your goals, or your team until we learn about them from you. That’s why we don’t start developing a marketing plan for you until we get to know you, your preferences, and your needs.
The dynamic nature of the legal industry requires constant changes, and we’re here to help you reflect those changes on your website in a timely manner. Whether you want to share important legal updates and claim deadlines or rank for current class-action cases, we encourage you to contact us at any time so we can update your website as soon as possible and help your clients find you right when they need you.
The dynamic nature of the legal industry requires constant changes, and we’re here to help you reflect those changes on your website in a timely manner. Whether you want to share important legal updates and claim deadlines or rank for current class-action cases, we encourage you to contact us at any time so we can update your website as soon as possible and help your clients find you right when they need you.
Ultimately, an SEO strategy is about results. We emphasize the relationships we form with our clients, but we can’t establish them if we can’t help you succeed. We’re honored to have created marketing plans for many clients, often from the ground up, and continue to help them grow every month.
We can often implement SEO strategies in a couple of weeks, and many of our clients experience significant growth within the first six months. In fact, one firm experienced an increase in contact by 40% and boosted the firm’s revenue within a single month. Our SEO campaigns enable clients to rank for many common keywords in their locales, including:
