The internet has become an indispensable part of everyday life for people around the world. According to WHO, 15% of the world’s population has some kind of disability. There are 56m Americans with a disability, and 80m in Europe. When websites, apps and technologies are not designed for inclusivity, they run the risk of excluding … Role of Web Accessibility in Enhancing User Experience for Disabled Clients
Inconsistent NAP (Name, Address, Phone) information can harm a legal business’s voice on search and affect credibility. We’ve all experienced driving to a new pizza place in town, only to find that the Google Maps business hours weren’t updated or the business has moved location. This is a prime example of how inconsistent NAP information … Importance of Consistent NAP (Name, Address, Phone) in Local Legal SEO
Call-to-action phrases in advertising emerged in the early 20th century with the telephone and the development of media like radio and TV. Direct response ads urge readers or listeners to “call now” or “act quickly” to drive immediate action. Since then, CTAs have evolved into a core marketing component across mediums, including legal websites. In … Effective Use of Call-to-Actions (CTAs) in Legal Websites
As a full-service digital marketing agency helping law firms attract more clients, Cross Country Creative understands the importance of establishing credibility and trustworthiness online. One of our clients, Mueller, Schmidt, Mulholland & Cooling (MSM&C), leverages various social proof strategies to reinforce their reputation as a highly capable and client-focused firm in the Des Moines and … Social Proof in Legal Marketing: Trust Badges, Certifications, and Associations
Infographics are powerful visual tools that simplify complex information, making them essential to modern legal content strategy. Effectively convey compelling messages, acting as a bridge between data and storytelling. Infographics have a rich history, with newspapers using them to sell papers and tell stories. An eye-catching headline accompanied by a pie chart, or even a … Harnessing Power of Infographics in Legal Content Strategy
What is Schema Markup and Why is it Important for Law Websites? Schema Markup is a standardized format used by search engines to understand and categorize website content. It provides search engines with clear information about businesses, products, services, and more. While we see a website with text and images the code behind those items … Understanding Schema Markup: Enhancing Digital Visibility for Law Websites
