Effective Use of Call-to-Actions (CTAs) in Legal Websites

Call-to-action phrases in advertising emerged in the early 20th century with the telephone and the development of media like radio and TV. Direct response ads urge readers or listeners to “call now” or “act quickly” to drive immediate action. Since then, CTAs have evolved into a core marketing component across mediums, including legal websites. In … Effective Use of Call-to-Actions (CTAs) in Legal Websites