The Power of Testimonials: How to Encourage and Showcase Client Reviews for Your Law Firm

The Power of Testimonials: How to Encourage and Showcase Client Reviews for Your Law Firm
May 4, 2023

Testimonials show credibility. To survive, credibility and trust in digital space are the new words of mouth. Just like any other business, even as legal marketers, Cross Country Creative shows credibility and thought leadership via testimonials and reviews. Our legal customers do the same; even after business hours, an imprint of their great work and representation shows. Gina Corena and Associates do an excellent job showcasing their testimonials via video and text reviews. 

Five Powerful Strategies for Amplifying Law Firm Client Testimonials

Good feedback from happy clients can boost an online reputation and set a firm apart from rivals.

  •     Delivering Top-notch Service: The journey to getting client reviews begins with offering superb legal services. By paying close attention to individual client needs, communicating clearly, and securing successful outcomes, a law firm can foster client satisfaction. Clients who have a good experience are more likely to leave positive feedback. Customers will mirror how they feel in a digital space.
  •     Asking for Client Opinions: Once a case or project concludes, take the time to seek clients’ thoughts on their experience with the firm. When asking for feedback, it’s important to be genuine and show that each client’s opinion matters. This can be done by sending a follow-up email or having a feedback form readily available on the firm’s website.
  •     Making the Most of Online Platforms: Clients should be encouraged to share their reviews on well-known review platforms like Google My Business, Yelp, Avvo, or specialized platforms such as Giving clear instructions and direct links to the firm’s profile on these platforms can simplify the review process for clients. Cross Country Creative’s customers are listed on most prominent legal directories. Allan Berger’s FindLaw profile is a possible channel where customers can leave feedback.
  •     Highlighting Reviews on the Firm’s Website: Featuring client reviews on the firm’s website can make a big difference. A specific page for testimonials where potential clients can read about past clients’ positive experiences is a good idea. Including testimonials on relevant service pages can spotlight specific areas of expertise.
  •     Tapping into Social Media: Social media accounts can be a powerful tool for encouraging clients to share their reviews. Sharing positive feedback on these platforms and tagging clients when suitable can not only display client satisfaction, but also boost the firm’s visibility.

Casper: Skyrocketing to $1M a Month with the Power of Testimonials

Casper, a trailblazer in the mattress industry, exemplifies how online reviews and testimonials can fuel rapid business growth. They initiated their rise by sending free mattresses to social media influencers and bloggers, resulting in a wave of online testimonials that drew in customers.

Facilitating customer reviews across various platforms, including their own website and Google Reviews, Casper provided the social proof needed to convince customers to make purchases. With this testimonial-centered strategy, Casper saw an incredible $1M in sales in their first month alone.

While not a law firm, Casper’s story illuminates the transformative potential of client reviews and testimonials, a strategy any business, legal or otherwise, can emulate.

Amplifying Your Brand with Social Media: The Lasting Power of Client Testimonials

Let’s face it, lawyer marketing hasn’t always been the life of the social media party. It’s often been that guest who shows up in a suit to a beach bash. But times are changing, and lawyers are ditching the tie, rolling up their sleeves, and making waves in the social media scene. They’re serving up legal wisdom in bite-sized, catchy snippets that are as entertaining as they are enlightening. So, let’s say goodbye to stuffiness and hello to a whole new, approachable era of lawyer marketing.

  •     Leveraging Google My Business: Written testimonials on Google My Business can significantly enhance a firm’s online reputation. These reviews are often the first point of contact for potential clients and can leave a lasting impression.
  •     Harnessing the Power of Video Testimonials: The earlier example of Gina Corena & Associates, video testimonials can be incredibly impactful. They add a human touch to client feedback, making the testimonials more personal and authentic.
  •     Engaging with Social Media Influencers: Collaborating with social media influencers can be a creative way to showcase a brand. Influencers like Carl Palomino on Instagram (@carlpalomino_law) can add a fresh and compelling perspective to a firm’s narrative.
  •     Creating Relatable Content: Instagram’s @lawbymike offers a great example of relatable content creation. By using humor and a casual tone, he makes legal topics more accessible and engaging, thus increasing his appeal to a broader audience.
  •     Sharing Client Stories on Social Media: Social media platforms provide an excellent opportunity to share client stories and testimonials. They offer a way to highlight a firm’s successes and the positive experiences of clients, which can significantly enhance a brand’s image.
  •     Engaging with the Community: Social media also provides a platform for law firms to engage with their community. Firms can share updates, respond to comments, and even host live Q&A sessions, further enhancing their brand image and creating a lasting impression.

When law firms start to play the social media game right, they’re not just leveling up their brand image, legal  creative posts become more memorable. With every like, share, and comment, they’re getting their name out there and driving more business through the door while making people chuckle along the way. Because let’s face it, everyone loves a good laugh! So go ahead, spice up those client testimonials with a dash of humor. Inform, engage, and entertain – it’s the ultimate hat trick for making a firm unforgettable in the digital world.

Navigating the Legal Maze of Reviews and Testimonials: A Light-hearted Guide



When it comes to client reviews and testimonials, we’re not just playing by the rules of good business, but also by the law. 

  •     The Real Deal: Let’s start with the obvious – authenticity is king. From the courtroom to the review section, honesty is non-negotiable. Encourage genuine feedback from clients and resist the urge to dabble in fiction. Remember, authenticity shines brighter than any crafted testimonial.
  •     No Tricks up the Sleeve: Offering incentives for positive reviews might seem like a quick win, but it’s a no-go in the long run. It’s like trying to win a case without real evidence – it just doesn’t fly. Keep reviews transparent, and let your service do the talking.
  •     Respond, Don’t React: Negative review? Take a deep breath. While it might be tempting to hit back or ignore it, consider it an opportunity for growth. Respond professionally, take the feedback on board, and show your commitment to improvement. It’s a showcase of your firm’s character, after all.
  •     Don’t Play Copycat: Finally, while it’s great to draw inspiration from successful firms, remember to keep your firm’s unique voice and style. After all, people want to hire you, not a clone of another law firm.

There we have it. Keep it real, keep it respectful, and let your happy clients do the talking. Sure, it’s not as fun as a good courtroom drama, but it’s the stuff that builds trust and credibility in the digital world. With the right approach, your next client review could be the one that sets the internet on fire! 

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