Marketing

As a full-service digital marketing agency helping law firms attract more clients, Cross Country Creative understands the importance of establishing credibility and trustworthiness online. One of our clients, Mueller, Schmidt, Mulholland & Cooling   (MSM&C), leverages various social proof strategies to reinforce their reputation as a highly capable and client-focused firm in the Des Moines and … Social Proof in Legal Marketing: Trust Badges, Certifications, and Associations

World Education Summit is the biggest virtual education conference, with over 400+ speakers and sessions broadcasted over 4 days. There’s a worldwide appetite for this medium. The rise of virtual events, encompassing webinars and virtual conferences, has become an integral strategy for law firm business development. As the legal industry evolves, professionals seek innovative ways … The Rise of Virtual Events: Hosting Webinars and Virtual Conferences for Law Firm Business Development

A remarkable illustration of harnessing email marketing’s enduring power, even in a 2023 world teeming with AI and burgeoning social media platforms, can be seen in Netflix’s strategy. Netflix leverages data analytics for tailoring recommendations to each viewer and enhancing content selection. Through engaging email campaigns, subscribers remain in the loop about fresh releases, forthcoming … Strategies for Effective Email Marketing Campaigns for Law Firms: Building and Nurturing Client Relationships

Unlock the road to success for your law firm’s marketing strategy with the power of data analytics! Just as you wouldn’t hit the highway blindfolded or consume a mysterious soda, making informed decisions is key. Think of data analytics as your website’s ultimate spec sheet and nutritional label combined. At Cross Country Creative, we understand … The Role of Data Analytics in Shaping Your Law Firm’s Marketing Strategy

The Evolution of Lawyer Advertising Long before Cross Country Creative, attorney advertising can be traced back to June 27, 1977, when the U.S. Supreme Court rendered its groundbreaking decision in Bates v. State Bar of Arizona. This ruling effectively dismantled the prohibitions on attorney advertising, marking the genesis of a practice that is now slightly … Exploring Ethical Considerations in Legal Marketing: Best Practices for Law Firms

Video Marketing In Numbers When it comes to capturing the attention of today’s online audience, there’s one format that stands above the rest: video. The numbers don’t lie. In 2022, an astounding 82% of internet traffic originated from video streaming. This statistic alone speaks volumes about the immense popularity and impact of video content. Think … Why Video Marketing is Crucial for Law Firms and How to Get Started