Marketing

From the simple digital Rolodex to the vibrant, info-packed hubs they are today, legal directories and portals have come a long way. Once merely serving as straightforward listings of law firms and attorneys, they’ve evolved into comprehensive platforms brimming with extensive legal knowledge, interactive communities, and diverse advertising opportunities. The Early days of legal directories … Navigating the World of Legal Directories: A Comprehensive Guide for Law Firms

Testimonials show credibility. To survive, credibility and trust in digital space are the new words of mouth. Just like any other business, even as legal marketers, Cross Country Creative shows credibility and thought leadership via testimonials and reviews. Our legal customers do the same; even after business hours, an imprint of their great work and … The Power of Testimonials: How to Encourage and Showcase Client Reviews for Your Law Firm

Top law firms have one thing in common–they have strong brands that command a presence in the industry. While most of the top brands are big firms with large office networks across the state and the nation, you can develop a powerful brand regardless of firm size. In this post, we discuss tips on how … How to Build a Powerful Brand for Your Law Firm: Lessons from Top Legal Brands

CBS News recently ran a headline ‘ChatGPT bot passes law school exam’. Minnesota University Law School professors gave ChatGPT (a bot that uses artificial intelligence (AI) to generate relevant responses from simple prompts) the same tests as their students. According to the professors, they graded the tests blindly as part of their regular class grading … The Future of AI in Legal Marketing: Opportunities and Challenges for Law Firms

As federal and state laws grow increasingly more complicated and traffic accidents are on the rise, the demand for experienced personal injury lawyers is stronger than ever. According to the analysts at IBISWorld, the personal injury lawyers and attorneys industry has grown by around 3.6% every year for the last five years, increasing faster than … Developing Cost-Effective Strategies for Lead Generation

When potential clients are looking for a lawyer, chances are, they have no trouble finding a wide array of choices. Many law firms find themselves fighting to stand out amidst a pack of others who seem to offer similar services and options. By establishing a solid brand, however, many lawyers find themselves in a better … How Can Branding Set You Apart From Other Law Firms?